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Charlotte Jones Anderson

Chair of NFL Charities and Executive Vice-President of the Dallas Cowboys

Victoria B. BjorklundCharlotte Jones Anderson, Dallas Cowboys Chief Brand Officer oversees all strategies and applications surrounding the team’s brand as it is presented to fans world-wide. Working in the front office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile front office executives among women in professional sports.

Her vision and direction guide the Cowboys in stadium design, fan engagement, entertainment, licensed apparel, cause marketing, and community service. Anderson also plays a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium and the Dallas Cowboys Art Collection at AT&T Stadium.

Anderson is President of the Dallas Cowboys Cheerleaders and also serves as President of the Gene and Jerry Jones Family Charities and the Gene and Jerry Jones Family Arlington Youth Foundation. Most recently, Anderson was appointed Chairman of the NFL Foundation and has also served as the chairman of The Salvation Army National Advisory Board since 2010. She is the first woman to serve in both of these roles.

Anderson’s spirit of involvement in the local community includes leadership positions among organizations supporting sports, education, youth, the arts, politics, and medicine. In 2012 she was selected to Chair the North Texas Final Four Host Committee, responsible for putting on the 2014 men’s basketball championship at AT&T Stadium. She is also on the Board of Directors for Hilltop Corporation.

A native of Little Rock, Arkansas, Charlotte Jones Anderson is a 1988 graduate of Stanford University where she earned a B.S. degree in human biology.


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