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Traffic to Institute's Website Increases Via Twitter and Facebook Pages

The Communications department has dived into the social media sphere to increase the number of people it reaches on the Web – leading to a 20 percent increase in traffic originating from referring sites such as Facebook and Twitter.

Since launching the social media pages in the spring, the Salk Institute has gained a combined fan base of more than 645 people and organizations (and growing) that have voluntarily signed up to follow news updates and "tweets."

"By adopting social media as another component of our overall communications program, we have been able to reach a whole new audience from around the world and provide them regular news feeds from the Salk," says Communications Director Mauricio Minotta. "This introduces the Institute to potential new supporters and organizations that may be interested in licensing the Salk's technology."

On average, the Institute's website receives about 200,000 unique page views per month. Press releases on the Salk's scientific discoveries and alerts on its symposiums are among the items communicated through the social media platforms. To view the pages, visit www.twitter.com/salkinstitute and www.facebook.com/ salkinstitute.